Pre- and post-purchase offers

Build bumps, cross-sells, upgrades, bundles, and subscription offers.

Updated July 17, 2026
On this page
Before you start
  • An existing checkout
  • A connected Shopify store for product offers
  • An existing Recurrify plan for subscription offers

Offers are checkout-specific. Define the commercial intent, placement, and presentation separately so one offer model supports pre-purchase and post-purchase experiences without design names such as “London.”

Build and preview a checkout offer

Add an offer

Choose the purchase stage

Open a checkout and select Offers, then choose Pre-purchase or Post-purchase. Post-purchase offers use their own eligible placements after the original payment.

Checkout offers tab with pre-purchase and post-purchase offers
The list keeps purchase stage, offer type, placement, and presentation explicit.

Choose the offer type

Use Order bump for a simple add-on, Cross-sell for a complementary item, Upsell or upgrade to replace a source item with a higher-value item, or Bundle for multiple products. Select a Recurrify plan to make a supported pre-purchase offer a subscription.

Set placement and presentation

Select where the offer appears and how it renders. Pre-purchase placements include Order summary, Checkout body, and Pre-checkout popup. Presentations include Compact checkbox, Product card, Inline list, and Banner. Post-purchase options include dedicated page and thank-you placements with full-page, split, or inline presentation.

Review the live preview

The add-offer modal previews the selected product, copy, price, placement, colors, and presentation using the current checkout branding. Verify that the offer remains legible before saving.

Offer editor modal with a checkout-accurate product-card preview
The preview uses the selected checkout's accent color and presentation rules.

Offer configuration

DimensionValues
TypeOrder bump, cross-sell, upsell or upgrade, bundle
Pre-purchase placementOrder summary, checkout body, pre-checkout popup
Pre-purchase presentationCompact checkbox, product card, inline list, banner
Post-purchase placementPost-purchase page, thank-you page
Subscription sourceA Recurrify subscription plan, independent of Shopify products

Common issues