Subscription plans
Define recurring schedules and phased prices independent of Shopify.
Updated July 29, 2026On this page
- A plan name, description, and billing interval
- Pricing for the initial and ongoing phases
- An optional PNG, JPEG, or WebP image
Recurrify Plans are reusable subscription billing terms. Every Plan belongs to one Source Page, so it can only be selected by compatible Page blocks and Funnel offers. A Plan defines timing and price; the Source Page still owns the product or variant being sold.
Create a plan
Define the billing schedule
Open Plans and choose Add plan. Enter the plan name, description, interval count, interval unit, and any trial days. The plan name and description prefill subscription offer copy.
Add pricing phases
Enter a price and the number of billing cycles for each limited phase. Add a final phase with no cycle limit for the ongoing price. For example, charge $49.99 for three cycles, then $69.99 until cancellation.
Upload the plan image
Open the Plan detail page and upload an image. Eligible subscription offers and checkout order summaries can use this image alongside the selected product.
Link the plan to a base offer
Open a hosted Page product block or Funnel offer that uses the Plan's Source Page and select the Plan. Publish the Page when its content changes, then save the Funnel. The Plan supplies the recurring terms. Delivery is quoted separately and stored as a recurring per-shipment amount for new subscriptions. Physical post-purchase offers remain one-time charges with delivery included.
Pricing phase rules
| Field | Meaning |
|---|---|
| Price | Amount charged during the phase |
| Billing cycles | Number of renewals at that price; empty means ongoing |
| Order | Phases run from top to bottom |
| Final phase | Should normally have no cycle limit |