Funnel integrations
Configure consent-aware measurement for customer journeys.
Updated July 29, 2026On this page
Before you start
- An existing Funnel
- The provider identifier for any measurement integration
Measurement integrations belong to one Funnel and emit consent-approved checkout and purchase events from its active customer journey.
Configure an add-on
Open Funnel integrations
Open the Funnel editor and select Tracking. Each supported provider has its own configuration and enabled state.
Enter provider configuration
Enter the provider fields shown in the editor and save. Meta and TikTok use a Pixel ID, Google Ads uses both a Conversion ID and label, Tag Manager uses a Container ID, and Analytics uses a Measurement ID. The server validates each provider's format.
Enable or disable the tag
Use the provider switch and save. Disabling keeps valid saved configuration while excluding that provider from new sessions.
Supported add-ons
| Add-on | Required configuration | Shopper visibility |
|---|---|---|
| Facebook Pixel | Numeric pixel ID | Tag delivery only |
| TikTok Pixel | TikTok pixel ID | Tag delivery only |
| Google Ads | Conversion ID and label | Tag delivery only |
| Google Tag Manager | Container ID | Tag delivery only |
| Google Analytics | Measurement ID | Tag delivery only |