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Branding and layout

Set logo, colors, policy links, and one- or three-page checkout flow.

Updated July 17, 2026
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Before you start
  • An existing checkout
  • A PNG, JPEG, or WebP logo when using a custom image
  • Published policy URLs if you do not want to use Shopify defaults

Branding belongs to the checkout, not the store. The customer-facing title and favicon are derived from the linked Shopify store, while each checkout controls its logo, accent color, layout, and policy links.

Configure the checkout identity

Choose a logo source

Open the checkout and select Branding. Use the Shopify logo when available, upload a custom logo, or fall back to the store name as text. Uploaded images are validated and stored as checkout-owned assets.

Checkout branding tab with logo, accent color, and live preview
Branding controls and preview use the same data rendered by the public checkout.

Set the accent color

Choose the checkout accent. Buttons, links, focused fields, radio controls, and checkboxes use the same accent so the preview matches the actual checkout behavior.

Choose one-page or three-page layout

One page keeps contact, delivery, shipping, and payment together. Three page follows Information, Shipping, and Payment steps similar to Shopify's native flow.

Review policy links

Set Terms of service, Privacy policy, Refund policy, and Shipping policy links. These appear in the checkout footer. Shopify policy defaults can be used where the store exposes them.

Branding ownership

ElementOwner
Browser title and faviconLinked Shopify store identity
Checkout logoCheckout
Accent colorCheckout
One- or three-page layoutCheckout
Terms and policy linksCheckout, optionally sourced from Shopify defaults

Common issues

Create a checkoutLink a store, domain, router, and layout, then create a test session.Pre- and post-purchase offersBuild bumps, cross-sells, upgrades, bundles, and subscription offers.Shopify storesConnect and verify a Shopify custom app for product access.