Checkout add-ons

Configure reverse sync and supported measurement integrations.

Updated July 17, 2026
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Before you start
  • An existing checkout
  • The provider identifier for any measurement add-on
  • A connected Shopify store for Reverse Sync

Add-ons extend one checkout. Reverse Sync is operational and remains invisible to shoppers; measurement add-ons can load their configured storefront tags when enabled.

Configure an add-on

Open checkout add-ons

Open a checkout and select Add-ons. Each supported integration has its own configuration and enabled state.

Checkout add-ons tab listing Reverse Sync and measurement integrations
Add-ons belong to the checkout and can be configured independently.

Enter provider configuration

Choose the add-on, enter the required identifier or Reverse Sync behavior, and save. Configuration is validated for that provider before the add-on can be enabled.

Enable or disable delivery

Use the add-on's toggle after configuration. Disabling keeps the saved configuration while stopping it from being used by new checkout sessions.

Supported add-ons

Add-onRequired configurationShopper visibility
Reverse SyncAutomatic or manual mode, Shopify order tagNever shown in checkout
Facebook PixelNumeric pixel IDTag delivery only
TikTok PixelTikTok pixel IDTag delivery only
Google AdsConversion ID and labelTag delivery only
Google Tag ManagerContainer IDTag delivery only
Google AnalyticsMeasurement IDTag delivery only

Common issues